{"title":"New Arrivals","description":"\u003cp\u003eShop Our Newest Arrivals\u003c\/p\u003e","products":[{"product_id":"untitled-apr21_19-58","title":"Prada Paradigme","description":"\u003ch2\u003eStrenth. Sophistication. Substance.\u003c\/h2\u003e\n\u003cp\u003ePrada Paradigme is a bold, modern masculine fragrance that commands attention without demanding it. A sparkling Calabrian bergamot opening with a whisper of musk gives way to a lush geranium heart, before settling into a deep, resinous base of benzoin, Peru balsam, and guaiac wood that lingers long after you've left the room.\u003c\/p\u003e\n\u003cp\u003eFor the man who sets his own standard — decisive, refined, and always ahead of the moment.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Calabrian Bergamot, Musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Bourbon Geranium, Rose Geranium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Benzoin, Peru Balsam, Guaiac Wood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eA bold statement from Prada — crafted for the modern man who defines his own paradigm.\u003c\/em\u003e\u003c\/p\u003e","brand":"Prada","offers":[{"title":"3.4 oz. \/ 100ml","offer_id":40976550527040,"sku":null,"price":144.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/PRADAPARADIGMEBASIC.jpg?v=1776828285"},{"product_id":"parfums-de-marly-percival","title":"Parfums de Marly Percival (Pre-Order)","description":"\u003ch2\u003eRefined. Clean. Irresistible.\u003c\/h2\u003e\u003cp\u003ePercival by Parfums de Marly is a masterclass in modern masculinity. A bright, aromatic opening of lavender, mandarin orange, bergamot, geranium, and pink pepper draws you in instantly. The heart blooms with hedione, violet, jasmine, coriander, cinnamon, and cardamom — spiced, sensual, and utterly captivating. The base lingers with ambroxan, amberwood, musk, balsam fir, clearwood, and tonka, leaving a warm, enveloping trail that's impossible to forget.\u003c\/p\u003e\u003cp\u003eThe fragrance for the man who is effortlessly elegant in every setting.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Lavender, Mandarin Orange, Bergamot, Geranium, Pink Pepper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Hedione, Violet, Jasmine, Coriander, Cinnamon, Cardamom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Ambroxan, Amberwood, Musk, Balsam Fir, Clearwood, Tonka\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFrom the iconic Parfums de Marly house — a fragrance worthy of a knight.\u003c\/em\u003e\u003c\/p\u003e","brand":"Parfums de Marly","offers":[{"title":"4.2 oz. \/ 125ml","offer_id":40976550690880,"sku":null,"price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/PDMPERCIVALPRODUCTSHOT.webp?v=1776829772"},{"product_id":"jean-paul-gaultier","title":"Jean Paul Gaultier Le Beau Le Parfum","description":"\u003ch2\u003eTropical. Bold. Magnetic.\u003c\/h2\u003e\u003cp\u003eLe Beau Le Parfum by Jean Paul Gaultier is an intensified take on a modern classic. A striking opening of pineapple, iris, ginger, and cypress sets an adventurous tone, before a lush heart of coconut and woodsy notes transports you somewhere sun-drenched and exotic. The base of tonka bean, sandalwood, amber, and ambergris wraps everything in a rich, skin-close warmth that lasts all day.\u003c\/p\u003e\u003cp\u003eFor the man who is confident, carefree, and impossible to ignore.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Pineapple, Iris, Ginger, Cypress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Coconut, Woodsy Notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Tonka Bean, Sandalwood, Amber, Ambergris\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAn iconic fragrance from Jean Paul Gaultier — bold, beautiful, and unapologetically sensual.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jean Paul Gaultier","offers":[{"title":"4.2 oz. \/ 125ml","offer_id":40976550494272,"sku":null,"price":144.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/4a9b75-le-beau-le-parfum-jean-paul-gaultier_1200.webp?v=1776831364"},{"product_id":"ralph-lauren-polo-67-eau-de-parfum","title":"Ralph Lauren Polo 67 Eau de Parfum","description":"\u003ch2\u003e\u003cstrong\u003eBold. Adventurous. Timeless.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003ePolo 67 by Ralph Lauren is a modern classic that captures the spirit of effortless confidence. It opens with a crisp, invigorating burst of green mandarin, bergamot, and cardamom — fresh, sharp, and instantly commanding. The heart unfolds with a dynamic blend of pineapple, lavender, cypress, and sesame — aromatic, green, and unexpectedly rich. The dry-down anchors everything in a warm, woody base of benzoin, cedarwood, and vetiver — deep, grounded, and lasting. A fragrance for the man who lives life on his own terms.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Green Mandarin, Bergamot, Cardamom\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Pineapple, Lavender, Cypress, Sesame\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Benzoin, Cedarwood, Vetiver\u003c\/p\u003e","brand":"Ralph Lauren","offers":[{"title":"4.2 oz. \/ 125ml","offer_id":40988170879040,"sku":null,"price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/Polo_67_EDP_ps.webp?v=1777595237"},{"product_id":"rabanne-invictus-victory-elixir-parfum-intense","title":"Rabanne Invictus Victory Elixir Parfum Intense","description":"\u003ch2\u003e\u003cstrong\u003eSweet. Smooth. Addictive.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eInvictus Victory Elixir Parfum Intense by Rabanne is the ultimate expression of power and sensuality. A bold, addictive fragrance built for those who refuse to be ordinary — this intense concentration amplifies every facet of the iconic Invictus DNA, pushing it into darker, richer, more magnetic territory.\u003c\/p\u003e\n\u003cp\u003eImagine stepping into a room and commanding it without saying a word. That's the effect of Victory Elixir. Its deep, resinous heart wraps around you like armor, while the smoky, woody base leaves a trail that lingers long after you've gone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Lavender, Cardamom, Black Pepper\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMiddle Notes:\u003c\/strong\u003e Incense, Patchouli\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Vanilla Pod, Tonka Bean\u003c\/p\u003e","brand":"Rabanne","offers":[{"title":"3.4 oz \/ 100 ml","offer_id":41120254066752,"sku":null,"price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/invictus_victory_elixir_1.jpg?v=1779151201"},{"product_id":"jean-paul-gaultier-le-beau-paradise-garden","title":"Jean Paul Gaultier Le Beau Paradise Garden","description":"\u003ch2\u003e\u003cstrong\u003eFresh. Tropical. Paradise.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eLe Beau Paradise Garden by Jean Paul Gaultier is a sun-drenched escape in a bottle. A fresh, aquatic fragrance that opens with a burst of cool mint and watery green notes before melting into a lush, creamy tropical heart. This is the scent of paradise — effortless, joyful, and impossible to resist.\u003c\/p\u003e\n\u003cp\u003eWear it and feel like you've stepped barefoot onto warm sand, sea breeze in the air, coconut and fig all around you. The soft tonka bean and sandalwood base keep it grounded and skin-close, making it a crowd-pleasing signature for any season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Green Notes, Watery Notes, Mint, Ginger\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMiddle Notes:\u003c\/strong\u003e Coconut, Fig, Salt\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Tonka Bean, Sandalwood\u003c\/p\u003e","brand":"Jean Paul Gaultier","offers":[{"title":"4.2 oz. \/ 125 ml","offer_id":41119556403264,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/JPGPARADISEGARDEN_ddf82aa9-2cfc-4d46-878c-a8f881cae145.webp?v=1779150522"},{"product_id":"valentino-uomo-born-in-roma-coral-fantasy","title":"Valentino Uomo Born In Roma Coral Fantasy","description":"\u003ch2\u003e\u003cstrong\u003eBold. Vibrant. Crisp.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBorn In Roma Coral Fantasy by Valentino Uomo is a vivid, modern fragrance that captures the electric energy of Rome at its most alive. A juicy burst of red apple and Calabrian bergamot opens with instant freshness, while a spicy cardamom edge keeps it sharp and confident.\u003c\/p\u003e\n\u003cp\u003eAt its heart, lavender, bourbon geranium, and clary sage weave together a sophisticated floral-aromatic core — refined yet magnetic. Then the base hits: rich tobacco leaf, earthy patchouli, and smoky Haitian vetiver ground the whole composition in something deeply masculine and lasting. This is a fragrance for the man who moves through the world with intention.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Red Apple, Cardamom, Calabrian Bergamot\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMiddle Notes:\u003c\/strong\u003e Lavender, Bourbon Geranium, Clary Sage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Tobacco Leaf, Patchouli, Haitian Vetiver\u003c\/p\u003e","brand":"Valentino","offers":[{"title":"3.4 oz \/ 100 ml","offer_id":41120253706304,"sku":null,"price":124.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/Untitled_Project.jpg?v=1779214871"},{"product_id":"ysl-myslf-labsolu","title":"YSL MYSLF L'Absolu","description":"\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eCrisp. Clean. Magnetic\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMYSLF L'Absolu by Yves Saint Laurent is an intensified evolution of the original MYSLF — a declaration of absolute self-expression. This bold, sensual fragrance opens with a vibrant burst of spicy ginger and luminous bergamot, warmed by the exotic depth of cardamom. At its heart, a lush orange blossom unfolds alongside delicate floral notes, creating an intoxicating floral-spicy accord. The journey ends with a rich, earthy patchouli base that anchors the scent with lasting depth and masculinity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Ginger, Bergamot, Cardamom\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Orange Blossom, Floral Notes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Patchouli\u003c\/p\u003e","brand":"Yves Saint Laurent","offers":[{"title":"3.4 oz \/ 100ml Tester Box","offer_id":41255073480768,"sku":null,"price":159.99,"currency_code":"USD","in_stock":false},{"title":"3.4 oz \/ 100ml","offer_id":41255085932608,"sku":null,"price":164.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/3614274329384.webp?v=1780466273"},{"product_id":"ysl-myslf-eau-de-parfum","title":"YSL MYSLF Eau de Parfum","description":"\u003ch2\u003e\u003cstrong\u003eBright. Clean. Irresistible.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eMYSLF by Yves Saint Laurent is a modern, luminous fragrance built for the man who defines himself on his own terms. A radiant opening of Calabrian bergamot floods the senses with fresh citrus clarity, leading into a lush heart of Tunisian orange blossom — soft, sweet, and effortlessly elegant. The base settles into a warm, skin-like depth with Ambrofix™ and patchouli, leaving a trail that is clean, sensual, and unmistakably yours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Calabrian Bergamot, Bergamot\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Tunisian Orange Blossom\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Ambrofix™, Patchouli\u003c\/p\u003e","brand":"Yves Saint Laurent","offers":[{"title":"3.3 oz \/ 100ml","offer_id":41141015543872,"sku":null,"price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/3614273852814.webp?v=1780472478"},{"product_id":"bond-no-9-island-pre-order-arrives-6-16","title":"Bond No. 9 Island (Pre-Order Arrives 6\/25)","description":"\u003ch2\u003e\u003cstrong\u003eFresh. Aquatic. Bright.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eBond No. 9 Island Eau de Parfum is a fresh, aquatic fragrance that transports you to a sun-drenched island escape. Crisp and bright, it opens with a burst of white ginger and water mint before settling into a lush green heart, and drying down to a warm, earthy base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e White Ginger, Water Mint, Basil\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Seaweed, Green Notes, Champaca\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Amber, Moss, Sandalwood\u003c\/p\u003e","brand":"Bond No. 9","offers":[{"title":"3.4oz \/ 100ml","offer_id":41263653093440,"sku":null,"price":229.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/bond-no-9s-islandeau-de-parfumfragrance-nevaeh-9411599.webp?v=1781310783"},{"product_id":"giorgio-armani-acqua-di-gio-elixir","title":"Giorgio Armani Acqua di Giò Elixir","description":"\u003ch2\u003e\u003cstrong\u003eAquatic. Clean. Sophisticated.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eAcqua di Giò Elixir by Giorgio Armani is a bold and sensual reinterpretation of the iconic Acqua di Giò. This Parfum Intense edition dives deeper into the ocean's mystery, blending fresh aquatic notes with rich, smoky woods and a magnetic, addictive depth. It's a fragrance that commands presence — effortlessly masculine, hauntingly beautiful.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Bergamot, Marine Accord\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Rosemary, Patchouli\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Labdanum, Incense, Woody Musks\u003c\/p\u003e","brand":"Giorgio Armani","offers":[{"title":"1.7 oz \/ 50ml","offer_id":41266056691776,"sku":null,"price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/UP3614274143751.jpg?v=1781587250"},{"product_id":"hugo-boss-boss-bottled-gift-set","title":"Hugo Boss Bottled Gift Set","description":"\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eSophisticated\u003c\/span\u003e. C\u003cspan\u003eonfident\u003c\/span\u003e. T\u003cspan\u003eimeless\u003c\/span\u003e.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBoss Bottled by Hugo Boss is the signature scent of the driven, modern man. Built around the pillars of ambition and quiet confidence, this iconic fragrance weaves together crisp fruit, warming spices, and grounded woods into a versatile, everyday classic that never goes out of style.\u003c\/p\u003e\n\u003cp\u003eThe opening is fresh and energetic — apple, bergamot, and citrus set a clean, sharp tone. The heart deepens with cinnamon, geranium, and clove, bringing a masculine warmth and understated elegance. The dry-down is smooth and enduring, anchored by sandalwood, vetiver, cedarwood, and a whisper of vanilla that leaves a lasting, sophisticated impression.\u003c\/p\u003e\n\u003cp\u003eBeautifully presented, the Boss Bottled Gift Set makes an effortless choice for holidays, birthdays, or any occasion worth celebrating — a timeless fragrance any man will reach for again and again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Apple, Bergamot, Citrus\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Cinnamon, Geranium, Clove\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Sandalwood, Vetiver, Cedarwood, Vanilla\u003c\/p\u003e","brand":"Rich Fragrances","offers":[{"title":"3.3oz Boss Bottled Cologne \/ 3.3oz Shower Gel \/ 5.0oz Deodorant Spray","offer_id":41266068586560,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/Bossbottledgiftset.png?v=1781587918"},{"product_id":"sospiro-vibrato","title":"Sospiro Vibrato (Pre-Order)","description":"\u003ch2\u003e\u003cstrong\u003eVibrant. Luminous. Alive.\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eVibrato by Sospiro Perfumes is a radiant, effervescent fragrance that hums with energy from the very first spray. A masterful composition that balances sparkling citrus brightness with a lush floral heart and a warm, sensual base — Vibrato is the olfactory equivalent of a perfectly struck chord.\u003c\/p\u003e\u003cp\u003eIt opens with a burst of sun-drenched grapefruit and bergamot, lifted by the delicate sweetness of jasmine and magnolia. The heart deepens with spicy ginger and soft herbal and powdery nuances, before settling into a rich, woody base of musk, cedar, amber, patchouli, and orris root that lingers beautifully on the skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Grapefruit, Bergamot, Jasmine, Magnolia\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMiddle Notes:\u003c\/strong\u003e Ginger, Herbal Notes, Powdery Notes\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Musk, Cedar, Amber, Patchouli, Orris Root\u003c\/p\u003e","brand":"Sospiro","offers":[{"title":"3.4 oz \/ 100ml","offer_id":41271944740928,"sku":null,"price":239.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/9798\/5600\/files\/SospiroVibrato.webp?v=1781854596"}],"url":"https:\/\/richfragrances.com\/collections\/new-arrivals.oembed","provider":"Rich Fragrances","version":"1.0","type":"link"}